IBM US Open - Data Wall

Made at HUSH in Brooklyn, NY

Role: Animation + Compositing

Overview

IBM is all about analyzing data. So they partnered with the USTA to collect tennis data from the top 100 players around the world and then commissioned HUSH to develop a compelling visual experience that displayed the insights in a fun, interactive way at the US Open. Behold the data wall, a playful interface that gives tennis fans a closer look at the game, the stats, and the players--all captured and updated in real time. 


Client: Ogilvy / IBM / USTA

Press: Mashable, Creativity, NY1

Awards: Telly Awards

CLIENT: IBM
AGENCY: OGILVY & MATHER NEW YORK
CHIEF CREATIVE OFFICER: STEVE SIMPSON
WORLDWIDE EXECUTIVE CREATIVE DIRECTOR: SUSAN WESTRE
GROUP CREATIVE DIRECTOR: MIKE HAHN
GROUP CREATIVE DIRECTOR: RYAN BLANK
CREATIVE DIRECTOR: GREG GERSTNER
CREATIVE DIRECTOR: SETH REMENTER
EXECUTIVE DIGITAL PRODUCER: TRACY MOORE
SENIOR DIGITAL PRODUCER: COLBY BLACK
TECHNICAL DIRECTOR: JASON WURTZEL
TECHNICAL LEAD: IAN CROWLEY

DESIGN AGENCY: HUSH
CREATIVE DIRECTOR: GRAHAM HILL
HEAD OF PRODUCTION: RYAN MCGRATH
PRODUCER: RHONDA SHADE
TECHNICAL LEAD: IVAN SAFRIN
CREATIVE PARTNER: DAVID SCHWARZ
TECHNICAL PARTNER: ERIK KARASYK
CREATIVE ADVISOR: JODI TERWILLIGER
DESIGNERS: ERIK YANG, EVAN ANTHONY, ERIC KO
CONCEPT ARTIST: CARLOS ANCALMO
BACKEND DEVELOPER: MAX GOLDBERG
DEVELOPER: CHARLIE WHITNEY
3D ANIMATORS: EVAN ANTHONY, CHRISTIAN HABERKERN, JAMES ZANONI, ANTOINE SCHIRER, ROB ECKERT
COMPOSITORS: LU LUI, GERALD SOTO, JOSE FUENTES
LINE PRODUCER: MARK MUTSCHLER
PRODUCTION ASSISTANT: WAICHI YEUNG

SOUND DESIGN & COMPOSITION: ANTFOOD
CREATIVE DIRECTOR: WILSON BROWN
EP: SEAN MCGOVERN
SOUND DESIGNER/COMPOSER: CHARLIE VAN KIRK
PRODUCER: ANDREA RYAN

TECHNOLOGY DESIGN & INTEGRATION: AV&C
FABRICATION PARTNER: SHOWMAN FABRICATORS
ARCHITECT: MARC THORPE

 

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